Project GD by Gil Duldulao

Partnered with renowned choreographer and creative director Gil Duldulao to develop the visual identity, website, and social strategy for Project GD, an immersive dance intensive designed to mentor the next generation of performers. From brand identity and UX to digital storytelling and marketing assets, the work established a premium creative system that reflected the caliber of the program while driving awareness, enrollment, and community engagement across every touchpoint.

Designed and launched a scalable Webflow experience supported by a comprehensive brand toolkit, content strategy, and digital campaign for the program's inaugural cohort. The launch generated over $150,000 in revenue, reached more than one million social impressions, and was organically shared by industry leaders including Janet Jackson, Laurieann Gibson, Brian Friedman, Sean Bankhead, and other internationally recognized choreographers and creatives, establishing Project GD as a premier destination for professional dance education.

Art Direction / Brand Design / Social Strategy / Web Design

Client: Gil Duldulao